Flightpath Media created one of the worlds biggest outdoor adverts for
this unique project for Unilver's Lynx deodorant at Gatwick. The project
is based on Dorset's Cerne Abbas Giant and was created at Gatwick
Airport in July 2005.

The project took 8 people 5 days to create and is approximately 100,000
square metres in size

Racy one-off Lynx ad tops survey of most written about campaigns
by Jennifer Whitehead Brand Republic 8 Aug 2005

A risque one-off ad for Lynx that appeared in a Surrey field and spoofed the Cerne Abbas man has become the most written about ad in July.

The ad, created by Bartle Bogle Hegarty and Flightpath Media, targeted young holiday-makers by appearing in a field under the Gatwick flightpath. It showed two females and an aroused male figure -- causing controversy with local authorities and countryside campaigners, and attracting the interest of the national press.

Coverage saw it top the July Ads that Make News survey, produced by media industry PR specialist Propeller Communications and Durrants Media Monitoring, which measures editorial coverage about ads in national newspapers and, as such, is a barometer of the UK's most high-profile current ad campaigns.

Propeller Communications director Martin Loat said: "This is brilliant example of the Ads that Make News genre. The announcement alone attracted headlines as the media loved the idea of a British institution being so saucily updated. The mock-up picture, showing this modern-day Cerne Abbas man in an aroused state, helped achieve standout."