Introduction

Flightpath Media offers some of the world’s biggest ever outdoor advertising sites at a number of international airports, directly in view of passengers on the incoming flightpaths.

Our inaugural campaign ran throughout August 2003 at Gatwick for BudgetHolidays.com, which is a newly created company, part of TUI UK which also has Thomson Holidays and Lunn Poly in its portfolio.

The logo at Gatwick is believed to be the biggest ever outdoor advert at 100,000 square feet and has attracted the attention of the Guinness Book of World Records.

Rationale

• Unique
  
• Larger than current mega outdoor opportunities
  
• High impact
  
• Memorable
  
• Lasting value in aerial imagery for websites, brochures and company literature
  
• Cost effective
  
• Upmarket consumer and business audience

Flightpath Media Limited is a wholly owned subsidiary of SportsMediaGaming Limited the international sports marketing agency formed 3 years ago by former Premier League commercial director, Stephen Pearson.

Flightpath Media has secured sites initially in the UK, Spain, Germany, France, Portugal and the USA but will extend our international offering on an ongoing basis.

We can now offer corporate clients signage at regional, national and international airports. Sites are booked in 4 week blocks and clients can select how and when to advertise in a very flexible manner.

Concerning the first campaign at Gatwick, Hugh Edwards, Marketing Director of TUI UK, said, "Our research shows that people start thinking about their next holiday during their flight home. We want them to think of BudgetHolidays.com for their next holiday, if we can get a world record that's a great way to launch the company."