IKEA Campaign November/December 2003

Flightpath Media painted the 50,000 square foot sign which reads “IKEA REVOLUTION” onto the hillside adjascent to the M4 on the approach to Cardiff using pink and white biodegradable paint. The sign was visible to passing motorists throughout November to coincide with the store opening on Nov 6th. (Planned by Mediacom and bought by Posterscope)